The “Reviews” section proves that your products or services are good – because they meet customer expectations. It builds trust with users and helps them make the final choice in favor of your company.
A testimonials page can be designed in different ways. It can be:
- screenshots from personal messages or closed groups;
- integration of posts with feedback in social networks;
- snippets of reviews from various resources with the ability to read the full version on a third-party site;
- review block with a photo, position, name of the client and a link to Facebook;
- testimonial with a link to the service and much more.
But we recommend integrating reviews from Google Maps – third-party reviews are more trustworthy. Not superfluous would be to make a section of video reviews.
It is also worth providing sections to structure the page. For example, in a digital school, divide reviews by areas of training.
You should also worry about being able to leave a review. The most common way to do this is to create a form on the site. You can also do an e-mail or messenger mailing, adding a link to the form. It’s worth thinking about integrating a star rating into the form or email that doesn’t require a verbal description.
You can encourage people to leave reviews with various gifts and giveaways. For example, run a system of bonuses for each review you leave and allow you to convert them into a specific amount for your next order. You can also have a drawing for a prize among the customers who left their feedback, or offer a discount on the next purchase for a detailed test or video feedback.